Today on the show I'm joined by one of my biggest heroes. He's someone I've known for a very long time now and he is a brilliant thought leader, author, speaker, and all-around great person. Brant Cooper is the Founder & CEO of Moves the Needle and he is the bestselling author of "The Lean Entrepreneur" and "Disruption Proof" - both excellent books I recommend you read! We talk about how he got his love of words from his Mom, the journey of personal growth, the many disruptions going on, the fact that we live in a digital age now, for reals, the power customers have over brands, how command and control won't work anymore and how to redesign our institutions to be resilient, aware and dynamic! He tells us about the Scripps Ransomware attack and what it taught him. We also discuss Brant's "5 Es" - Empathy to drive understanding - Exploration - admitting when you don't know something - Evidence to inform our decisions - Equilibrium - finding the right balance in the many things we do - Ethics build our values into our work. And how to apply these 5 Es to creating value for our fellow human beings while also following the law and social norms. We discuss a lot more, too. I think you'll love this important glimpse into the future. It will change how you see what you do and what you have to offer.
Find Brant at Brant @ brantcooper.com and on Linkedin at https://www.linkedin.com/in/brantcooper/
Brant travels the globe speaking with entrepreneurs and intrapreneurs about how to discover and create new value; about empowering individuals to make the change they want to see in the world.
Brant Cooper is the New York Times bestselling author of The Lean Entrepreneur and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends agile, design thinking, and lean methodologies to ignite entrepreneurial action within large organizations.
Brant has a unique take on disrupting our current way of thinking in order to be closer to customers, move faster, and act bolder. He has experienced monumental milestones such as IPO, acquisition, rapid growth, and crushing failure.
He serves as a global keynote speaker, mentor to entrepreneurs, and trusted advisor to corporate executives. His mission is to teach leaders how to find personal and economic growth by creating new value for fellow humans.