In today's episode, I sit down with Jennifer Kaplan, a true PR powerhouse and the founder and CEO of Evolve PR and Marketing—the largest firm of its kind in Arizona. She's got lessons for the World. In this conversation, Jennifer and I dive into the heart of what makes a great leader—beyond just business success. We discuss the power of giving back, how vulnerability shapes authentic leadership, and why showing up for your community can create a lasting impact. We also unpack the difference between PR and marketing, the power of earned media, and what makes a brand message truly resonate. Jennifer doesn’t just run a top-tier agency—she’s got the heart, hustle, and insight that make her a magnetic force in the world of media and messaging. If you’ve ever wondered when to hire a PR firm, how to show up like a pro on camera, or how to make your message stick in a crowded world, this episode is for you. Jennifer shares hard-earned wisdom from decades in the industry, and we get into why preparation beats improvisation—even if you’re great at winging it. (Spoiler: the most authentic pros rehearse more than you think.) And stick around for some stories about leadership missteps from public figures that are cringeworthy and instructive. This is a masterclass in visibility, authenticity, and influence—don’t miss it.
Jennifer Kaplan is the founder and CEO of Evolve Public Relations and Marketing, a premier PR agency she established in 2010 to help businesses and professionals authentically tell their stories. With a communications degree from Arizona State University and an entrepreneurial spirit, Jennifer has dedicated her career to elevating brands, building trust, and fostering meaningful connections.
Jennifer comes from a family of entrepreneurs, so forging her own path was a no-brainer! As a young professional, she left her steady sales job to take on her first client, boldly launching herself into the rest of her career. In 2005, she co-founded her first PR start-up, PRIME 3, LLC, but later sold her share to branch out and start Evolve! Now, her team works across industries to provide media coverage, influencer engagement, reputation management, and crisis communications.
Jennifer’s work has garnered widespread acclaim. She’s been honored as one of “The Most Influential Women in Arizona Business” by AZ Business Magazine, a “40 Under 40” by Phoenix Business Journal, a “Woman of Achievement” by InBusiness Magazine, and the inaugural Hugh Downs School of Human Communication Alumni of the Year.
When Jennifer isn’t running her agency, she fills her cup with yoga, cheering on the ASU Sun Devils, and of course, spending time with her family.
Connect with Jennifer Kaplan and Evolve PR & Marketing:
🌐 Website: https://evolveprandmarketing.com/
💼 LinkedIn (Company): Evolve PR and Marketing
👩🏻 LinkedIn (Jennifer Kaplan): Jennifer Kaplan