In today's episode, we welcome Richard Hackenberg, a retired captain in the US Naval Reserve. He was on active duty for 3 years (spent on a WWII converted destroyer escort) with 21 years in the reserves. When I first met him in the mid 1990s he called himself the Old Guy in New Media. He has worked at Geocities, Chiat Day, a number of agencies in Chicago and LA and as my boss at BIGWORDS.com. He is one of my favorite people on Earth. Back in the dotcom days I first asked him to be my mentor and then soon after that I hired him to be my boss. I clearly respect the guy and I think you'll see why! We talk about leadership, communication, being kind, telling the truth, and working hard. I hope you enjoy our conversation. RB drops some awesome wisdom bombs!
Richard Hackenberg is a retired captain in the US Naval Reserve active duty for 3 years and 21 in the reserves, and WWII converted destroyer escort for 3 years.
Richard is a results-oriented, marketing executive with diverse experience in advertising, public relations, direct marketing, sales promotion, and new media. He has a strong background in goal setting and strategic thinking. He is a bottom-line oriented problem-solver who believes that success is the result of creativity and team-building based on individual competence, mutual respect, and clear communications.
Some of Richard's career highlights:
§ Developed led marketing teams at leading search, retail, and B2B sites.
§ Led marketing department at a Top 5 Internet company.
§ Established the Interactive Advertising Group at a Top 20 Agency.
§ Reorganized and led a 57-person agency services division at a major database marketing company.
§ Ran direct marketing units at three major advertising agencies.
§ Founder and principal of a $12 million advertising agency.
Specialties: Strategic marketing planning and program development, marketing department leadership, advertising, and public relations agency management.
Previously worked at BIGWORDS.com, Geocities, Chiat Day, and a number of agencies in Chicago and LA.
Connect with Richard on LinkedIn.