Will Steiner is the founder of Big Later - the internet's most entertaining crash course on investing. He is also one of the "pioneers" of email-based courses, which is a fascinating concept that we discussed more in our conversation.
Will Steiner was fortunate enough to spend nearly 6 years cutting his teeth at Salesforce across strategy, growth, and partnership roles. Now he spends almost all of his time working on his startup, Big Later.
The company provides an email-based learning experience directly to individuals and through employers to improve financial literacy in the Millennial and Gen Z workforce. The upside is young people are more equipped to build generational wealth, make the most use of their company benefits, and avoid financial stress. Plus they get lots of laughs along the way. It's a high-leverage education delivered in a super entertaining format that Will couldn't be more proud of what they're building.
A weird thing to come out of this is that Will now occupies a funny little niche; he's the guy on the internet who knows WAY too much about email-based courses. They're tremendously powerful, easy and fast to create (with a good playbook), and low cost. It's a tasty little cocktail and he enjoys sharing what he's learned in the process of building multiple successful EBCs.
You can find Big Later at BigLater.com, see more at EmailBasedCourse.com and you can follow Will on Twitter @BigWillieStein